PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik
TRAINING Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik
Daftar ISI
PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik
PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik
Materi PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :
Session I: Brand Communications Strategy For Hospital and Clinic Industry
* Brand Concept
* Brand Research
* Brand Identity & Guidelines
* Brand Communications Strategy
* Brand Assessment
* Case Study
Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
* Marketing Communications Concepts
* Marketing Communications Tools
* WHEN to use WHAT, WHERE, HOW, WHY
* Determining Campaign Objectives
* AISAS
* Case Study
Session III: Effective PR Campaign For Hospital and Clinic Industry
* PR Concepts
* Message House
* Objectives & Action Plans
* Media Relations
* Media Monitoring
* Crisis Management
* Case Study
Session IV: Effective ATL Campaign For Hospital and Clinic Industry
* ATL Concepts
* ATL Tools
* Objectives & Action Plans
* Creative Process
* Media Strategy
Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
* BTL Concept
* BTL Tools
* Objective & Action Plans
* Brand Activation Strategy
* Event Strategy
* Case Study
Session VI: Effective Digital Campaign For Hospital and Clinic Industry
* Digital Campaign Concepts
* Digital Campaign Tools
* Objectives & Action Plans
* Social Media Strategy
* Social Listening & Measurement
* Case Study
Session VII: Strategic Planning For Hospital and Clinic Industry
* Strategic Planning Process
* Strategic Communications Proposal
* Group Work
* Group Presentation
Session VIII: Campaign Measurement For Hospital and Clinic Industry
* Output, Outake, Outcome, and Impact
* Campaign Success Measurement
* Group Discussion
Peserta PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :
* Target Participants
* PR Managers
* Marcom Managers
* Brand Managers
Jadwal Pelatihan Jogja Media Training 2026 :
Batch 1 : 03 – 04 Januari 2026 | 16 – 17 Januari 2026
Batch 2 : 06 – 07 Februari 2026 | 20 – 21 Februari 2026
Batch 3 : 05 – 06 Maret 2026 | 19 – 20 Maret 2026
Batch 4 : 03 – 04 April 2026 | 23 – 24 April 2026
Batch 5 : 07 – 08 Mei 2026 | 21 – 22 Mei 2026
Batch 6 : 05 – 06 Juni 2026 | 25 – 26 Juni 2026
Jadwal Training Jogja Media
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
- Online Daring, Zoom, Google Meet, Teamlink
Investasi Pelatihan Tahun 2023 – 2022 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia
