PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN
TRAINING STRATEGI VALUE TAMBAH PEMASARAN
PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN
PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN
Tujuan PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :
1. Define the concept and scope of strategic marketing.
2. Apply the concept of market segmentation.
3. Understand the principles of Blue Ocean Strategies.
4. Develop the components of the strategic marketing plan.
Materi PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :
The Marketing Concept
* Scope and Functions
* A New Approach to Marketing
* Competitive Pressures Changing the World
* The Smart Bomb Strategic Approach
The Market Segmentation
* The Gap Growth Analysis Matrix
* Optimal Segments: Multifactor Analysis
* Enterprise Growth Segmentation Opportunities
* Analyzing Segments Attractiveness and the Company Capability Related to Them
* Drawing the Segment Selection Matrix
Blue Ocean Strategies
* The Principles of Blue Ocean Strategies
* Moving from Red Ocean to Blue
* Formulating a Blue Ocean Strategy
* Reconstruct Market Boundaries
* Reach Beyond Existing Demand
The Business Situation Analysis
* SWOT Analysis
* Competitive Analysis
* Environmental Analysis
Strategic Marketing Planning
* Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
* The Marketing Planning Process
Strategy Development
* Considering Different Strategic Alternatives
* Analyzing Different Marketing Strategies
* Formulating Long Term Marketing Goals
* Selecting and Developing the Marketing Strategy for the 4Ps
Tactical Planning Activities
* Short Term Marketing Objectives
Developing the Marketing Action Plan
* Developing Activities for the 4 Ps
* Scheduling Activities
* Allocation of Human and Financial Resources
* Using the Yearly Master Action Plan
Metode PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :
Lecturing, workshop, discussion, and case study.
Peserta PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :
Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities.
Instructor
Drs. Yazik, MM and team
Jadwal Pelatihan Jogja Media Training 2023 :
Batch 1 : 24 – 26 Januari 2023
Batch 2 : 20 – 23 Maret 2023
Batch 3 : 15 – 17 Mei 2023
Batch 4 : 17 – 19 Juli 2023
Batch 5 : 25 – 27 September 2023
Batch 6 : 7 – 9 November 2023
Jadwal Training Jogja Media
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
- Online Daring, Zoom, Google Meet, Teamlink
Investasi Pelatihan Tahun 2023 – 2022 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia