PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN

TRAINING STRATEGI VALUE TAMBAH PEMASARAN

PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN

PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN

Tujuan PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :

1. Define the concept and scope of strategic marketing.
2. Apply the concept of market segmentation.
3. Understand the principles of Blue Ocean Strategies.
4. Develop the components of the strategic marketing plan.

Materi PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :

The Marketing Concept
* Scope and Functions
* A New Approach to Marketing
* Competitive Pressures Changing the World
* The Smart Bomb Strategic Approach

The Market Segmentation
* The Gap Growth Analysis Matrix
* Optimal Segments: Multifactor Analysis
* Enterprise Growth Segmentation Opportunities
* Analyzing Segments Attractiveness and the Company Capability Related to Them
* Drawing the Segment Selection Matrix

Blue Ocean Strategies
* The Principles of Blue Ocean Strategies
* Moving from Red Ocean to Blue
* Formulating a Blue Ocean Strategy

* Reconstruct Market Boundaries
* Reach Beyond Existing Demand

The Business Situation Analysis
* SWOT Analysis
* Competitive Analysis
* Environmental Analysis

Strategic Marketing Planning
* Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
* The Marketing Planning Process

Strategy Development
* Considering Different Strategic Alternatives
* Analyzing Different Marketing Strategies
* Formulating Long Term Marketing Goals
* Selecting and Developing the Marketing Strategy for the 4Ps

Tactical Planning Activities
* Short Term Marketing Objectives

Developing the Marketing Action Plan
* Developing Activities for the 4 Ps
* Scheduling Activities
* Allocation of Human and Financial Resources
* Using the Yearly Master Action Plan

Metode PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :

Lecturing, workshop, discussion, and case study.

Peserta PELATIHAN STRATEGI VALUE TAMBAH PEMASARAN :

Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities.

Instructor

Drs. Yazik, MM and team

Jadwal Training Tahun 2018 di Jogja Media Training :

  • 13-15 Februari 2018
  • 27-29 Maret 2018
  • 10-12 April 2018
  • 7-9 Mei 2018
  • 17-19 Juli 2018
  • 14-16 Agustus 2018
  • 18-20 September 2018
  • 16-18 Oktober 2018
  • 21-23 November 2018
  • 26-28 Desember 2018

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta.

Lokasi Pelatihan di Jogja Media Training :

  • Jakarta : Hotel Amaris Tendean (6.500.000 IDR / participant)
  • Yogyakarta : Hotel Dafam Malioboro (6.000.000 IDR / participant)
  • Bandung : Hotel Golden Flower (6.500.000 IDR / participant)
  • Bali : Hotel Ibis Kuta (7.500.000 IDR / participant)
  • Lombok : Hotel Jayakarta(7.500.000 IDR / participant)

Investasi Pelatihan tahun 2018 ini :

  1. Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call).
  2. Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Catatan : Apabila perusahaan membutuhkan paket In House Training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training di Jogja Media Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. FREE Akomodasi Peserta ke tempat pelatihan .
  3. Module / Handout
  4. FREE Flashdisk
  5. Sertifikat
  6. FREE Bag or bagpackers (Tas Training)
  7. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  8. 2xCoffe Break & 1 Lunch, Dinner
  9. FREE Souvenir Exclusive
  10. Training room full AC and Multimedia

Jogja Training

Jogja Training adalah portal informasi training di yogyakarta.