PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN
TRAINING STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN
PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN
Deskripsi PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN :
* Relation with media in this technology era has been growing faster.
* New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
* Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.
Tujuan PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN :
* The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
* Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
* Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.
Materi PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN :
1. Media Relations between Theory vs Fact
* Pictures of Media Development in Indonesia
* Definition of Media Relations (between Theory and Fact)
* Character and how the media work between Theory and Fact
* The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
* Media Release
* Media Briefing
* Media tour
* Press Conference
* Etc.
5. Media Monitoring
* Media Clipping
* Media Content Analyst,
* Media Tracking (count the PR Value & Ad value)
* Project Media Report
6. Simulation
* Press Conferences (audience : press from mass media)
* Release Writing
* Media Tracking
* Etc.
Metode PELATIHAN STRATEGI HUBUNGAN MEDIA DAN PELAKSANAAN :
30% theory and 70% practice.
Instructor
Tarsih Ekaputra and Team
Jadwal Pelatihan Jogja Media Training 2023 :
Batch 1 : 24 – 26 Januari 2023
Batch 2 : 20 – 23 Maret 2023
Batch 3 : 15 – 17 Mei 2023
Batch 4 : 17 – 19 Juli 2023
Batch 5 : 25 – 27 September 2023
Batch 6 : 7 – 9 November 2023
Jadwal Training Jogja Media
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
- Online Daring, Zoom, Google Meet, Teamlink
Investasi Pelatihan Tahun 2023 – 2022 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia