PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

TRAINING Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

Materi PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :

Session I: Brand Communications Strategy For Hospital and Clinic Industry
* Brand Concept
* Brand Research
* Brand Identity & Guidelines
* Brand Communications Strategy
* Brand Assessment
* Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
* Marketing Communications Concepts
* Marketing Communications Tools
* WHEN to use WHAT, WHERE, HOW, WHY
* Determining Campaign Objectives
* AISAS
* Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
* PR Concepts
* Message House
* Objectives & Action Plans
* Media Relations
* Media Monitoring
* Crisis Management
* Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
* ATL Concepts
* ATL Tools
* Objectives & Action Plans
* Creative Process
* Media Strategy

Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
* BTL Concept
* BTL Tools
* Objective & Action Plans
* Brand Activation Strategy
* Event Strategy
* Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
* Digital Campaign Concepts
* Digital Campaign Tools
* Objectives & Action Plans
* Social Media Strategy
* Social Listening & Measurement
* Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
* Strategic Planning Process
* Strategic Communications Proposal
* Group Work
* Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
* Output, Outake, Outcome, and Impact
* Campaign Success Measurement
* Group Discussion

Peserta PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :

* Target Participants
* PR Managers
* Marcom Managers
* Brand Managers

Jadwal Training Tahun 2018 di Jogja Media Training :

  • 13-15 Februari 2018
  • 27-29 Maret 2018
  • 10-12 April 2018
  • 7-9 Mei 2018
  • 17-19 Juli 2018
  • 14-16 Agustus 2018
  • 18-20 September 2018
  • 16-18 Oktober 2018
  • 21-23 November 2018
  • 26-28 Desember 2018

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta.

Lokasi Pelatihan di Jogja Media Training :

  • Jakarta : Hotel Amaris Tendean (6.500.000 IDR / participant)
  • Yogyakarta : Hotel Dafam Malioboro (6.000.000 IDR / participant)
  • Bandung : Hotel Golden Flower (6.500.000 IDR / participant)
  • Bali : Hotel Ibis Kuta (7.500.000 IDR / participant)
  • Lombok : Hotel Jayakarta(7.500.000 IDR / participant)

Investasi Pelatihan tahun 2018 ini :

  1. Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call).
  2. Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Catatan : Apabila perusahaan membutuhkan paket In House Training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training di Jogja Media Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. FREE Akomodasi Peserta ke tempat pelatihan .
  3. Module / Handout
  4. FREE Flashdisk
  5. Sertifikat
  6. FREE Bag or bagpackers (Tas Training)
  7. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  8. 2xCoffe Break & 1 Lunch, Dinner
  9. FREE Souvenir Exclusive
  10. Training room full AC and Multimedia

Jogja Training

Jogja Training adalah portal informasi training di yogyakarta.