PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

TRAINING Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik

Materi PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :

Session I: Brand Communications Strategy For Hospital and Clinic Industry
* Brand Concept
* Brand Research
* Brand Identity & Guidelines
* Brand Communications Strategy
* Brand Assessment
* Case Study

Session II: Integrated Marketing Communications Strategy For Hospital and Clinic Industry
* Marketing Communications Concepts
* Marketing Communications Tools
* WHEN to use WHAT, WHERE, HOW, WHY
* Determining Campaign Objectives
* AISAS
* Case Study

Session III: Effective PR Campaign For Hospital and Clinic Industry
* PR Concepts
* Message House
* Objectives & Action Plans
* Media Relations
* Media Monitoring
* Crisis Management
* Case Study

Session IV: Effective ATL Campaign For Hospital and Clinic Industry
* ATL Concepts
* ATL Tools
* Objectives & Action Plans
* Creative Process
* Media Strategy

Case Study
Session V: Effective BTL Campaign For Hospital and Clinic Industry
* BTL Concept
* BTL Tools
* Objective & Action Plans
* Brand Activation Strategy
* Event Strategy
* Case Study

Session VI: Effective Digital Campaign For Hospital and Clinic Industry
* Digital Campaign Concepts
* Digital Campaign Tools
* Objectives & Action Plans
* Social Media Strategy
* Social Listening & Measurement
* Case Study

Session VII: Strategic Planning For Hospital and Clinic Industry
* Strategic Planning Process
* Strategic Communications Proposal
* Group Work
* Group Presentation

Session VIII: Campaign Measurement For Hospital and Clinic Industry
* Output, Outake, Outcome, and Impact
* Campaign Success Measurement
* Group Discussion

Peserta PELATIHAN Lokakarya Komunikasi Strategis untuk Industri Rumah Sakit dan Klinik :

* Target Participants
* PR Managers
* Marcom Managers
* Brand Managers

Jadwal Pelatihan Jogja Media Training Tahun2019 :

  • 8-10 Januari 2019
  • 6-8 Februari 2019
  • 19-21 Februari 2019
  • 4-6 Maret 2019
  • 19-21 Maret 2019
  • 16-18 Maret 2019
  • 6-8 Mei 2019
  • 18-20 Juni 2019
  • 9-11 Juli 2019
  • 13-15 Agustus 2019
  • 10-12 September 2019
  • 8-10 Oktober 2019
  • 5-7 November 2019
  • 10 – 12 Desember 2019
  • 23-24 Desember 2019

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan :

  • Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
  • Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
  • Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
  • Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)

Investasi Pelatihan Tahun 2019 ini :

  • Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
  • Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. Module / Handout
  3. FREE Flashdisk
  4. Sertifikat
  5. FREE Bag or bagpackers (Tas Training)
  6. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  7. 2xCoffe Break & 1 Lunch, Dinner
  8. FREE Souvenir Exclusive
  9. Training room full AC and Multimedia

 

Jogja Training

Jogja Training adalah portal informasi training di yogyakarta.