PELATIHAN EXCELLENT BRAND STRATEGY

TRAINING EXCELLENT BRAND STRATEGY

EXCELLENT BRAND STRATEGY

DESCRIPTION PELATIHAN EXCELLENT BRAND STRATEGY

Menentukan segmen pasar, positioning dan differentiation, kemudian Anda bingung bagaimana mengeksekusinya? Bagaimana menentukan harga yang sesuai? Bagaimana menentukan margin ke distributor, grosir dan ritel? Bagaimana mengembangkan packaging, desain dan warna yang menjual? Bagaimana mengembangkan media promosi yang tepat mulai dari online dan offline? Bagaimana bernegosiasi dengan sales force agar merek Anda dijual dengan agresif?

Kesemua hal diatas merupakan komponen yang akan menentukan keberhasilan merek Anda. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja.

Apa yang unik dari pelatihan ini? Pelatihan ini bukan diberikan oleh konsultan atau akademisi. Pelatihan ini akan diberikan oleh praktisi (brand manager) yang sehari-harinya menjalankan semua aktivitas dan program pemasaran dari strategi sampai eksekusi.

MATERI TRAINING EXCELLENT BRAND STRATEGY

Hari I

Sesi 1 : A Confession of A Brand Manager

– What is A Brand Manager?

– How to be A Good Brand Manager

– Challenges, Opportunities & Threats of A Brand

Manager

Sesi 2 : Brand Strategy & Execution : Two Different

Worlds

– Why A Good Brand Strategy Gives Poor Result

– Why A Good Brand Execution Gives Average Result

Sesi 3 : Develop Brand Strategy (1)

– Roles of Brand Strategy in Marketing and Company

– How to Define Brand Segmentation and Target Market

Sesi 4 : Develop Brand Strategy (2)

– The Process from Research to Brand Strategy

Development

– How to Analyze Research Report

Hari 2

Sesi 1 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant information

– Participants will act as a brand manager to

analyze the research report

Sesi 2 : Develop Branded Product Strategy (1)

– How to Define Product Mapping and Competitors to

Target and Avoid

– How to Define Strengths and Weaknesses of Our

Competitors? Product

Sesi 3 : Develop Branded Product Strategy (2)

– How to Execute The Product Strategy from Design to

Packaging

– How Design and Packaging Trigger Trial and Repeat

Purchase

Sesi 4 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant product information

– Participants will act as a brand manager to

analyze product mapping

Hari 3

Sesi 1 : Develop Branded Pricing Strategy

– How to Define Price Mapping & Develop Supportive

Pricing Strategy

– How to Define Manufacturers? Price, Distributors? Price, & Retailers? Price

– How to Manage Price in the End Market

Sesi 2 : Develop Branded Distribution Strategy

– How to Define Distribution Mapping

– How to Choose The Most Suitable Distributors

– How to Manage Distributors & Salesman

Sesi 3 : Develop Branded Promotion Strategy &

Execution (1)

– The Introduction of Above The Line, Below The Line

& Beyond The Line

– How to Win the Mind, Heart & Market Share with

Strong Promotion Programs

Sesi 3 : Develop Branded Promotion Strategy &

Execution (2) – Above The Line

– How to Get The Creative Ideas for Above The Line

– How to Deal With Agency & The Promotion Process

from Offline to Online

Hari 4

Sesi 1 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant promotion information

– Participants will act as a brand manager to

analyze alternative above the line ideas

Sesi 2 : Develop Branded Promotion Strategy &

Execution (2) – Below The Line

– How to Get The Creative Ideas for Brand Activation

– How to Deal With Agency & The Promotion Process

– How to Develop Creative yet Sellable Brand

Activation Programs

Sesi 3 : Develop Branded Promotion Strategy &

Execution (2) – Beyond The Line

– How to Get The Creative Ideas for Unconventional

Media

– Roles of Unconventional Media in Brand Building

– How to Convince Your Boss in Implementing New

Unconventional Media

Sesi 4 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant below & beyond the line information

– Participants will act as a brand manager to

analyze alternative below & beyond the line ideas

– Participants will act as a brand manager to

develop below & beyond the line programs

Sesi 5 : Putting It All Together

– Marrying Excellent Brand Strategy with Perfect

Brand Execution

– Problems & Barriers in Marrying Brand Strategy &

Execution

– Tip & Tricks to Avoid The Problems & Barriers

 

Peserta

Peserta dapat diikuti oleh semua yang tertarik pada bidang ini. Selain itu juga dapat diikuti oleh semua yang ingin mengatahui dan mendalami tentang bidang ini.

Instruktur

Instruktur dalam Pelatihan dan Training ini akan dibawakan oleh seorang yang ahli dalam bidang ini.

Metode

1. Presentasi

2. Diskusi antar peserta

3. Studi kasus

4. Simulasi

5. Evaluasi

6. Konsultasi dengan instruktur

Jadwal Pelatihan Jogja Media Training Tahun2019 :

  • 8-10 Januari 2019
  • 6-8 Februari 2019
  • 19-21 Februari 2019
  • 4-6 Maret 2019
  • 19-21 Maret 2019
  • 16-18 Maret 2019
  • 6-8 Mei 2019
  • 18-20 Juni 2019
  • 9-11 Juli 2019
  • 13-15 Agustus 2019
  • 10-12 September 2019
  • 8-10 Oktober 2019
  • 5-7 November 2019
  • 10 – 12 Desember 2019
  • 23-24 Desember 2019

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan :

  • Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
  • Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
  • Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
  • Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)

Investasi Pelatihan Tahun 2019 ini :

  • Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
  • Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. Module / Handout
  3. FREE Flashdisk
  4. Sertifikat
  5. FREE Bag or bagpackers (Tas Training)
  6. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  7. 2xCoffe Break & 1 Lunch, Dinner
  8. FREE Souvenir Exclusive
  9. Training room full AC and Multimedia

 

Jogja Training

Jogja Training adalah portal informasi training di yogyakarta.

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