Pelatihan Downstream Oil Products Marketing

Training Downstream Oil Products Marketing

Downstream Oil Products Marketing

Course Summary Pelatihan Downstream Oil Products Marketing

This five-day course provides an overview of downstream oil products marketing. There is a strong emphasis on understanding the demand side of the market and the use of marketing principles to understand customer expectations and the potential for profitable business from a wide range of refined oil products (transportation fuels, commercial fuels, lubricants and bitumen). The course covers the principal end-user markets for these products, both to business customers (B2B) and to end consumers (B2C). By means of a range of presentations, exercises, case studies and discussions, delegates will consider practical issues and will investigate ways to add value to the realities of efficient product supply to their customers through the use of a marketing approach.
What you will learn
•    How the overall market for oil products is structured and how it links to the rest of the oil industry
•    The major product types, their characteristics and applications
•    The major customer segments, their needs and expectations
•    The fundamental economic drivers of downstream oil products markets
•    How to analyse a market and evaluate the impact of trends on its future development
•    The importance of customer segmentation and structuring offers accordingly
•    How to develop a marketing strategy and marketing plan for your business and create a strategic, competitive advantage
•    Opportunities, strategies and tactics to add value through marketing
•    The role and value of branding
•    The role and value of innovation
•    How to assess marketing performance

Course Contents Pelatihan Downstream Oil Products Marketing

Fundamentals of oil products markets
•    Market structure – from suppliers to end users
•    Market dynamics- technology and other trends, regulations and other influences
•    Customers and distribution channel
•    Competitive environment
•    Economic drivers
Product range covered:
•    LPG
•    Gasoline
•    Kerosine and Jet fuel
•    Diesel
•    Distillate heating oil
•    Heavy fuel oil
•    Bitumen
•    Lubricants
Customers and end users
•    Transportation – B2C and B2B customers
•    Domestic fuel customers
•    Industrial / commercial fuel customers
•    Distributors and resellers
•    Multinational key accounts
Adding value through marketing
•    Role of marketing in the organisation
•    Marketing strategy and planning
•    Customer and end user segmentation
•    Product and service differentiation
•    Marketing levers
•    Branding
•    Product and service development and innovation
•    Marketing resources, investment and evaluating performance


Peserta dapat diikuti oleh semua yang tertarik pada bidang ini. Selain itu juga dapat diikuti oleh semua yang ingin mengatahui dan mendalami tentang bidang ini.


Instruktur dalam Pelatihan dan Training ini akan dibawakan oleh seorang yang ahli dalam bidang ini.


1. Presentasi

2. Diskusi antar peserta

3. Studi kasus

4. Simulasi

5. Evaluasi

6. Konsultasi dengan instruktur

Jadwal Pelatihan Jogja Media Training 2020 :

7-9 Januari 2020

4-6 Februari 2020

18-20 Februari 2020

3-5 Maret 2020

17-19 Maret 2020

14-16 April 2020

28-30 April 2020

12-14 Mei 2020

9-11 Juni 2020

23-25 Juni 2020

7-9  Juli 2020

21-23 Juli 2020

11-13  Agustus 2020

25-27 Agustus 2020

8-10 September 2020

22-24 September 2020

6-8 Oktober 2020

20-22 Oktober 2020

10-12 November 2020

24-26 November 2020

8-10 Desember 2020

28-30 Desember 2020

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan :

  • Yogyakarta, Hotel Dafam Malioboro
  • Jakarta, Hotel Amaris Tendean
  • Bandung, Hotel Golden Flower
  • Bali, Hotel Ibis Kuta

Investasi Pelatihan Tahun 2019 ini :

  • Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
  • Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. Module / Handout
  3. FREE Flashdisk
  4. Sertifikat
  5. FREE Bag or bagpackers (Tas Training)
  6. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  7. 2xCoffe Break & 1 Lunch, Dinner
  8. FREE Souvenir Exclusive
  9. Training room full AC and Multimedia

Jogja Training

Jogja Training adalah portal informasi training di yogyakarta.

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