Pelatihan Downstream Oil Products Marketing

Training Downstream Oil Products Marketing

Downstream Oil Products Marketing

Course Summary Pelatihan Downstream Oil Products Marketing

This five-day course provides an overview of downstream oil products marketing. There is a strong emphasis on understanding the demand side of the market and the use of marketing principles to understand customer expectations and the potential for profitable business from a wide range of refined oil products (transportation fuels, commercial fuels, lubricants and bitumen). The course covers the principal end-user markets for these products, both to business customers (B2B) and to end consumers (B2C). By means of a range of presentations, exercises, case studies and discussions, delegates will consider practical issues and will investigate ways to add value to the realities of efficient product supply to their customers through the use of a marketing approach.
What you will learn
•    How the overall market for oil products is structured and how it links to the rest of the oil industry
•    The major product types, their characteristics and applications
•    The major customer segments, their needs and expectations
•    The fundamental economic drivers of downstream oil products markets
•    How to analyse a market and evaluate the impact of trends on its future development
•    The importance of customer segmentation and structuring offers accordingly
•    How to develop a marketing strategy and marketing plan for your business and create a strategic, competitive advantage
•    Opportunities, strategies and tactics to add value through marketing
•    The role and value of branding
•    The role and value of innovation
•    How to assess marketing performance

Course Contents Pelatihan Downstream Oil Products Marketing

Fundamentals of oil products markets
•    Market structure – from suppliers to end users
•    Market dynamics- technology and other trends, regulations and other influences
•    Customers and distribution channel
•    Competitive environment
•    Economic drivers
Product range covered:
•    LPG
•    Gasoline
•    Kerosine and Jet fuel
•    Diesel
•    Distillate heating oil
•    Heavy fuel oil
•    Bitumen
•    Lubricants
Customers and end users
•    Transportation – B2C and B2B customers
•    Domestic fuel customers
•    Industrial / commercial fuel customers
•    Distributors and resellers
•    Multinational key accounts
Adding value through marketing
•    Role of marketing in the organisation
•    Marketing strategy and planning
•    Customer and end user segmentation
•    Product and service differentiation
•    Marketing levers
•    Branding
•    Product and service development and innovation
•    Marketing resources, investment and evaluating performance


Peserta dapat diikuti oleh semua yang tertarik pada bidang ini. Selain itu juga dapat diikuti oleh semua yang ingin mengatahui dan mendalami tentang bidang ini.


Instruktur dalam Pelatihan dan Training ini akan dibawakan oleh seorang yang ahli dalam bidang ini.


1. Presentasi

2. Diskusi antar peserta

3. Studi kasus

4. Simulasi

5. Evaluasi

6. Konsultasi dengan instruktur

Jadwal Training Tahun 2017


09 – 11 Januari 2017

21 – 23 Februari 2017

29 – 31 Maret 2017

11 – 13 April 2017

08 – 10 Mei 2017

21 – 23 Mei 2017

19 – 21 Juni 2017

18 – 20 Juli 2017

08 – 10 Agustus 2017

24 – 26 September 2017

16 – 18 Oktober 2017

19 – 21 November 2017

10 – 12 Desember 2017

*Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan:
•    Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
•    Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
•    Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
•    Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
•    Surabaya, Hotel Amaris(6.00.000 IDR / participant)
•    Lombok, Hotel Jayakarta(7.500.000 IDR / participant)

Investasi Pelatihan tahun 2017 ini :
•    Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
•    Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran


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Jogja Training adalah portal informasi training di yogyakarta.

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