PELATIHAN Bangunan Merek Strategis
TRAINING Bangunan Merek Strategis
PELATIHAN Bangunan Merek Strategis
Tujuan PELATIHAN Bangunan Merek Strategis :
* Memahami basic marketing concepts, termasuk product management
* Memahami concepts brand building
* Memahami communication strategy
* Memahami concept strategy memelihara suatu merek produk
* Pada akhir pelatihan dapat mengkreasi brand baru
Materi PELATIHAN Bangunan Merek Strategis :
Session 1 : Brand and branding concepts
* The philosophy of branding: Naming and Trusting
Session 2 : How to build successful brands
* R&D, In line with the 4 Ps’, Planning & Actuating
Session 3 : Successful local & global brands.
* Success stories of international & local brands. Why?
Session 4 : Segmenting & targeting markets.
* Brand mapping. How to.
Session 5 : Brand positioning and brand personality
* Brand perception and giving life to a brand
Session 6 : Brand communication strategy
* Advertising, sales promotion, special events
Session 7 : Stakeholders & customer relationship management.
* The role of management & agencies. Building customer relations
Session 8 : Managing brand loyalty.
* Emphasizing to building trust & quality development
Metode PELATIHAN Bangunan Merek Strategis :
Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.
Peserta PELATIHAN Bangunan Merek Strategis :
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees
Instructor
Drs. Ludwig Suparmo, M.Si
Jadwal Pelatihan Jogja Media Training 2020 :
7-9 Januari 2020
4-6 Februari 2020
18-20 Februari 2020
3-5 Maret 2020
17-19 Maret 2020
14-16 April 2020
28-30 April 2020
12-14 Mei 2020
9-11 Juni 2020
23-25 Juni 2020
7-9 Juli 2020
21-23 Juli 2020
11-13 Agustus 2020
25-27 Agustus 2020
8-10 September 2020
22-24 September 2020
6-8 Oktober 2020
20-22 Oktober 2020
10-12 November 2020
24-26 November 2020
8-10 Desember 2020
28-30 Desember 2020
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
Investasi Pelatihan Tahun 2019 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia