PELATIHAN Bangunan Merek Strategis
TRAINING Bangunan Merek Strategis
PELATIHAN Bangunan Merek Strategis
Tujuan PELATIHAN Bangunan Merek Strategis :
* Memahami basic marketing concepts, termasuk product management
* Memahami concepts brand building
* Memahami communication strategy
* Memahami concept strategy memelihara suatu merek produk
* Pada akhir pelatihan dapat mengkreasi brand baru
Materi PELATIHAN Bangunan Merek Strategis :
Session 1 : Brand and branding concepts
* The philosophy of branding: Naming and Trusting
Session 2 : How to build successful brands
* R&D, In line with the 4 Ps’, Planning & Actuating
Session 3 : Successful local & global brands.
* Success stories of international & local brands. Why?
Session 4 : Segmenting & targeting markets.
* Brand mapping. How to.
Session 5 : Brand positioning and brand personality
* Brand perception and giving life to a brand
Session 6 : Brand communication strategy
* Advertising, sales promotion, special events
Session 7 : Stakeholders & customer relationship management.
* The role of management & agencies. Building customer relations
Session 8 : Managing brand loyalty.
* Emphasizing to building trust & quality development
Metode PELATIHAN Bangunan Merek Strategis :
Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.
Peserta PELATIHAN Bangunan Merek Strategis :
Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees
Instructor
Drs. Ludwig Suparmo, M.Si
Jadwal Pelatihan Jogja Media Training 2020 :
5-7 Januari 2021 | 12-14 Januari 2021 | 26-28 Januari 2021
2-4 Februari 2021 | 16-18 Februari 2021 | 23-25 Februari 2021
2-4 Maret 2021 | 16-18 Maret 2021
6-8 April 2021 | 13-15 April 2021 | 27-29 April 2021
4-6 Mei 2021 | 18-20 Mei 2021
2-4 Juni 2021 | 15-17 Juni 2021
6-8 Juli 2021 | 27-29 Juli 2021
10-12 Agustus 2021 | 24-26 Agustus 2021
14-16 September 2021 | 28-30 September 2021
12-14 Oktober 2021 | 26-28 Oktober 2021
2-4 November 2021 | 16-18 November 2021 | 23-25 November 2021
7-9 Desember 2021 | 14-16 Desember 2021 | 21-23 Desember 2021 | 28-30 Desember 2021
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
Investasi Pelatihan Tahun 2019 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia