TRAINING Bangunan Merek Strategis

PELATIHAN Bangunan Merek Strategis

Tujuan PELATIHAN Bangunan Merek Strategis :

* Memahami basic marketing concepts, termasuk product management
* Memahami concepts brand building
* Memahami communication strategy
* Memahami concept strategy memelihara suatu merek produk
* Pada akhir pelatihan dapat mengkreasi brand baru

Materi PELATIHAN Bangunan Merek Strategis :

Session 1 : Brand and branding concepts
* The philosophy of branding: Naming and Trusting

Session 2 : How to build successful brands
* R&D, In line with the 4 Ps’, Planning & Actuating

Session 3 : Successful local & global brands.
* Success stories of international & local brands. Why?

Session 4 : Segmenting & targeting markets.
* Brand mapping. How to.

Session 5 : Brand positioning and brand personality
* Brand perception and giving life to a brand

Session 6 : Brand communication strategy
* Advertising, sales promotion, special events

Session 7 : Stakeholders & customer relationship management.
* The role of management & agencies. Building customer relations

Session 8 : Managing brand loyalty.
* Emphasizing to building trust & quality development

Metode PELATIHAN Bangunan Merek Strategis :

Kwalitatif & Kwantitatif, Partisipatif & Interaktif; berbasis pada studi kasus.

Peserta PELATIHAN Bangunan Merek Strategis :

Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees

Instructor

Drs. Ludwig Suparmo, M.Si

Jadwal Pelatihan Jogja Media Training Tahun2019 :

• 8-10 Januari 2019
• 6-8 Februari 2019
• 19-21 Februari 2019
• 4-6 Maret 2019
• 19-21 Maret 2019
• 16-18 Maret 2019
• 6-8 Mei 2019
• 18-20 Juni 2019
• 9-11 Juli 2019
• 13-15 Agustus 2019
• 10-12 September 2019
• 8-10 Oktober 2019
• 5-7 November 2019
• 10 – 12 Desember 2019
• 23-24 Desember 2019

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan :

• Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
• Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
• Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
• Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)

Investasi Pelatihan Tahun 2019 ini :

• Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
• Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Training :

1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
2. Module / Handout
3. FREE Flashdisk
4. Sertifikat
5. FREE Bag or bagpackers (Tas Training)
6. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
7. 2xCoffe Break & 1 Lunch, Dinner
8. FREE Souvenir Exclusive
9. Training room full AC and Multimedia